This blog covers all types of bikes from all makers, with no favorites, and no brand bashing. I am not for or against any brand. Just making some observations.
Victory is "the other" American motorcycle company. Why does nobody know this?
Last evening I watched Paul Tuetul, Sr. and his sons of Orange County Choppers, you know the TLC show "American Chopper", on Larry King Live. I love that show. Those guys are interesting. The bikes they build are awesome. Anyway, one of the questions Larry King asked: "Is Harley the only American motorcycle company?" The Tuetuls all look at each other, shrugged and said that they think it is.
The people at Polaris Industries who make Victory Motorcycles must be devastated by that. No doubt Victory has a very ineffective marketing program if "bike guys" like the OCC gang have no idea there is another American motorcycle company. The company is in Medina, Minnesota for God sake!
Most newbie riders (and wannabes) that I talk to always say they want a Harley. Nobody says they want a Victory. Again, I think it is Harley's awesome marketing program. What other commercial brand do you know that is so sought after that people tatoo the brand name on their body? Harley's marketing program might be the best in the history of business! I would be interested in hearing what marketing pros think. I am not one.
Victory definately needs a marketing program if they ever want to penetrate the market. I did some googling and found a Victory owner's blog that makes the same case.
For the record, I would consider buying a Victory. They look very exciting. They seem well built. I recently met a rider who has ridden his Victory over 100,000 miles.
Can Victory ever make a significant dent in the market share Harley holds? Comments please?